We are a social marketing agency that nurtures brands who want to make a positive impact in our society. We do this through a creative process that is solution based to yield the desired outcomes. Our effective strategies encourage an atmosphere of coming together in a unified spirit to rally against common causes. Umuntu umuntu ngabantu, this is the golden thread that binds the agency’s vision to its goals.

Kwambele is spearheaded by a woman who is no stranger to the lived realities of those that sit on the margins of our society. Tshidi Mbele’s passion to drive change amongst the youth of this country has led to an attraction of young, inspired, likeminded professionals that innovate creatively at every turn-key point of the business.

The company has seen much trajectory throughout the years and has built a healthy network of clients some of whom have become integral family members of our business. It is with authenticity & transparency that this has been possible.

Our head office is based in Sandton, Johannesburg, the business can render services and meet clients needs where they are located. Our business network has enabled us to establish client relationships that span across the country. The strength of our relationships with different service providers allows us to deliver exceptional work.


Kwambele Social Marketing’s experience rests heavily on our track record of Communication for Development strategies we have delivered for several clients. The clients required our expertise ranging from concept development right through to execution and implementation processes. Our C4D strategies were established in response to our clients need to address social issues and positive behavioral change within our society.

Kwambele is a social marketing agency with the sole focus of building brands through creative solutions which are sustainable and unique. We are passionate about fostering human rights issues within communities, this is motivated and inspired by seeing tangible results from implementing various methods of C4D that give rise to social movements. Founder and CEO, Tshidi Modikoane-Mbele has over 13 years’ experience working with organisations using community outreach programmes, social behavioural change marketing strategies and technology, crafting unique and sustainable solutions. Through the years, Kwambele has learned that C4D strategies should ignite conversation and help overcome cynicism, educate, inform and inspire. This method helps dismiss taboos, correct negative learned behaviours and spread the truth. Taking this kind of direction will maximise impact and mobilise communities to introduce systems and processes which will assist in communicating messaging properly. The agency gained traction from initial clients who recognised the companies’ big-picture thinking and professionalism which has seen a continuous increase in services entrusted to the company. This proves that we build strong and long-lasting relationships in which our clients consider us to be partners.

The Kwambele team is made of young people who are driven by creativity, the arts and the world of technology. They thrive in fast paced, deadline-heavy projects and the freedom of youth-led ideas. They live to tell stories of other young people and are inspired by seeing change within communities they work with. This makes us even more committed to building brands that share our passion for positive change.


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