loveLife’s innovative platform, iloveLife.mobi, is a mobi-site that promotes healthy lifestyle choices and information on healthcare facilities and benefits. loveLife introduced a Clinic Locator portal and launched it in 20 clinics in KwaZulu-Natal, Estcourt, and Eastern Cape, Mount Frere.
Kwambele Social Marketing was tasked to assist with Public Relations services, to increase awareness of the #VisitYourClinic campaign launch. These services included developing a PR Plan, inviting media to the briefing in Estcourt, KwaZulu-Natal, and Media Release distribution. We distributed invitations to media for the #VisitYourClinic campaign and followed up with them. Kwambele requested interviews for loveLife’s spokespersons about the #VisitYourClinic launch in order to increase interest and awareness. Angles focused on technology, health and youth empowerment.