She Conquers is a government initiative, with different departments contributing to it through their mandates and resources. It is a three-year national campaign that aims to improve the lives of adolescent girls and young women in South Africa.
The overall message was to encourage adolescent girls and young women to stay in school and finish matric. Know the importance of leading healthy lifestyles; regular HIV testing and taking responsibility for their health choices.
We executed this through a social media campaign that supported other media platforms, such as radio (we aired PSA’s on different SABC radio stations and community radio stations with each week of the campaign), television and billboards.